Restaurant Branding

Corporate Identity

Concepts

1. An underground hip ramen parlor

Names

•Umami

•Slurp/Tsuru

•Ohashi (Chopstick)

Tag-Lines

•Douzou ( enjoy)

•Oishii (It’s delicious)

•Umaiii ( delicious)

•Leave the ramen to us

•Blink and its all gone

•How many slurps till the bottom of the bowl?

•The spirit of Ramen

Moodboard

2. An eclectic mix of traditional and modern Nigerian cuisine

Names

• Ifé’s kitchen
• Jęun
• Onjè
• Mama put

Tag-lines

• A mother’s touch in every morsel/bite
• A symphony of African spices
• A mesmerizing experience
• Taste the magic of Africa
• Think. feel. Jeun
• Try it, you'll like it

Moodboard

Initial Sketches

Logo Tests

Maybe?

Color Exploration

Alternative logos/Menu look

Brand System

Collateral Exploration