Kinetic Typography: Ideation

Motion Design ART430

Audio Clips

1. Deathly Hallows — Fred Weasley (25 sec) This clip has dialogue from both George and his twin Fred following George getting his ear cursed off by a deathEater. This scene shows a lot of typographical potential, as one could play around with the words “holey” and “holy”. As well as the contrast present in the situation, the injury while grim contrast heavily with the playful banter between the twins.

2. Iron Man — Tony Stark & Pepper Potts (38sec) In this scene, Tony and Pepper are flirting while dancing so for this I was thinking a more rhythmical flow of words approach to mimic the music as well as the back and forth banter between them.

3. The Avengers — Tony & Loki (1:03) I have chosen this clip for my project because I see a lot of potential behind the psychological battle between the two, the occasional witty jab in an otherwise serious atmosphere. With this I will be using a lot of size, color, and kinetic variation to bring to life the typographical element of this project.

Mood board

Audio Dialogue

For this shot, I replaced the “o” in glow with a square reminiscent of the tesseract, and for it to act as the phase out animation by having it glow and clear out the words.

For this shot, the first four words would play out as normal sized words in the middle of the screen with the word fear coming in to push them further left and dwarf them.

In this shot the word threatening is from the previous shot, it retains its size but compresses to point directly at “you” which is also in a different color.

Exercise 1

Kinetic Test

15 seconds test_2

Exercise 2

30 seconds WIP motion typography

Final Product

Project 2

Ideation

Idea BrainStorm

Idea Mindmaps